Article

Boston homecoming shows Dana White’s rapid rise as head of UFC

All White did was use his street-smart Boston savvy to turn UFC from a dying-on-the-vine brand to a multibillion dollar industry running sanctioned events in every U.S. state. Much like in his early Boston jobs, White did the heavy lifting, worked as the front man and yeah, still fights here and there, though he mostly keeps his smackdowns these days to the verbal kind against fighters and promoters who tick him off.

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