Article

China next on White's hit list; landmark deal with Sohu

Thomas Gerbasi, UFC - The UK. Ireland. Canada. Germany. Australia. Abu Dhabi. China?

Well, if UFC President Dana White has his way, China will be one of the future stops on the UFC’s ever expanding world tour, telling the media during the UFC 109 pre-fight press conference in Las Vegas that the Asian nation is “on our hit list right now.”
 

By Thomas Gerbasi

The UK. Ireland. Canada. Germany. Australia. Abu Dhabi. China?

Well, if UFC President Dana White has his way, China will be one of the future stops on the UFC’s ever expanding world tour, telling the media during the UFC 109 pre-fight press conference in Las Vegas that the Asian nation is “on our hit list right now.”

This statement came right after White proudly flexed for a reporter when asked his thoughts on the UFC being broadcast live into China for the first time this Saturday night.

“We like it,” he grinned before continuing. “We’re very happy. We just did this deal with Abu Dhabi (Flash Entertainment), and through that, we knew that these guys were going to be great strategic partners. China is on our hit list right now, especially now that we’ve got Sohu.”

UFC 109 will air live on China’s Sohu.com, which is the biggest website in the country, with over two billion registered worldwide users. Also the official web partner for the 2008 Beijing Olympics, and the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China, Sohu.com will bring the Octagon action to more people than ever before this weekend, opening up even more opportunities for the UFC’s international expansion, as well as in its target demographic.

“Basically, in China, the way that it works over there is that all the 18 to 34 males don’t watch (conventional) TV,” explained White. “They go to this website and that’s where they watch all their television.”

It’s the second major foray into China for the UFC, which debuted programming last summer to millions through Inner Mongolia Television (NMTV), a network available in 60 million households. But Saturday’s UFC 109 broadcast on Sohu.com will be the first ever live event aired there, and White can’t wait for the first bell to ring.

“We did a major deal with these guys, and we’re really pumped about it,” he said.

 

Media

Recent
UFC Minute host Lisa Foiles has a few suggestions for those who are in need of a fight fix, asking UFC fighters Tyron Woodley, Lauren Murphy, Al Iaquinta and Sam Alvey for their thoughts as well.
12/02/2016
Tom Lawlor earned his first UFC knockout victory when he downed Jason MacDonald early in the first round in 2012. Now on a two-fight winning streak, Lawlor takes on ranked light heavyweight Corey Anderson at UFC 196 on March 5.
11/02/2016
The UFC may have Valentine's Day weekend off, but get ready for a jam-packed slate coming up over the next few weeks. It starts next week in Pittsburgh, with open workouts on Friday, the official weigh-in Sataurday and Cowboy vs. Cowboy on Sunday night!
11/02/2016
Did Sage Northcutt take on too much too soon? Hear from fellow karate-based fighter Stephen Thompson, who weighed in on Northcutt and his future in the UFC during fight week in Las Vegas last week.
10/02/2016