Article

Skeletal Metal and UFC Release UFC® Octagon Line

The Ultimate Fighting Championship, the premier brand in mixed martial arts, and Skeletal Metal LLC (SKM), creator of surgical steel jewelry, today launched the first ever UFC branded jewelry. Available through UFCstore.com, the UFC line launches today with Men’s bracelets styled after the famed UFC® Octagon™.

Las Vegas, NV (USA) – The Ultimate Fighting Championship, the premier brand in mixed martial arts, and Skeletal Metal LLC (SKM), creator of surgical steel jewelry, today launched the first ever UFC branded jewelry. Available through UFCstore.com, the UFC line launches today with Men’s bracelets styled after the famed UFC® Octagon™.

UFC President Dana White, wearing the black Octagon Bracelet, announced the deal earlier today at the UFC 94 weigh-in event inside the MGM Grand Garden Arena.

“UFC is always pushing the edge when it comes to innovation in our brand,” said Dana White, UFC President.  “When we wanted to create a line of UFC jewelry, we immediately turned to Skeletal Metal here in Las Vegas to design pieces that fit the UFC lifestyle and convey the excitement and energy of our sport."

“Joining forces with the world leader in mixed martial arts to develop a new line of UFC jewelry was an easy decision for us,” said Dr. Mike Crovetti, Skeletal Metal Founder and CEO. “UFC represents a powerful demographic all over the world, and exciting new opportunities for the SKM brand.”

The Octagon bracelet is made from an actual surgical steel reconstruction plate used in orthopaedic surgery to secure broken bones. This plate has been ion plated in black for a sleek, cutting-edge look.  The UFC will market the Octagon jewelry line on television, in UFC catalogues, online at UFC.com and at UFC live events. Men’s Octagon bracelets are available now via UFCstore.com for $139 (Polish/silver) and $159 (Black).  Women's Black and Polish Octagon bracelets will be available in the near future.

The Octagon line is the first of an extensive line of UFC products to be produced under the strategic partnership, which includes the support of UFC in the marketing, sales and distribution of the Skeletal Metal products.

Saturday, November 8
4PM
NZDT
Sydney, Australia

Media

Recent
Lisa Foiles runs down all of the need-to-know news for Thursday, October 30, including four significant fight announcements made by the UFC.
30/10/2014
Photos from the sixth episode of The Ultimate Fighter, featuring the bout between No. 5 seed Aisling Daly and No. 12 seed Angela Magana.
29/10/2014
Aisling Daly and Angela Magana step on the scale in anticipation of their bout on an all-new episode of The Ultimate Fighter: A Champion Will Be Crowned.
29/10/2014
Fifth-ranked Aisling Daly watches film with Team Pettis coaches Anthony Pettis, Sergio Pettis, and Scott Cushman before her bout against Angela Magana on an all-new episode of The Ultimate Fighter: A Champion Will Be Crowned.
29/10/2014