Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Media

Recent
Top UFC heavyweights Stipe Miocic and Mark Hunt will head downunder to Adelaide, Australia as the main event for UFC Fight Night: Miocic vs. Hunt. Tickets are on sale now!
4/03/2015
Meet the six stars headlining UFC 185 - Anthony Pettis, Rafael dos Anjos, Carla Esparza, Joanna Jedrzejczyk, Matt Brown, and Johny Hendricks - as they prepare for their bouts on Countdown to UFC 185, which is set to air March 8 a 6pm/3pm ETPT on FS2.
4/03/2015
Find out which three UFC favorites with ties to Louisiana are headed to Fight Night New Orleans: Cormier vs. Bader.
4/03/2015
Two UFC titles will be on the line at UFC 185 when lightweight champion Anthony Pettis battles top contender Rafael dos Anjos and newly-minted strawweight champion Carla Esparza faces Joanna Jedrzejczyk.
3/03/2015