Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Media

Recent
Watch the official weigh-in for UFC Fight Night: Edgar vs. Swanson, live Saturday, November 22 at 11am NZDT.
21/11/2014
Top featherweights and Fight Night Austin headliners Cub Swanson and Frankie Edgar hit the scale in anticipation of their bout Saturday in Texas.
21/11/2014
In this MetroPCS Move of the Week; Flyweight title contender, Joseph Benavidez, finishes Tim Elliott at UFC 172.
21/11/2014
UFC correspondent Megan Olivi goes one round with Fight Night Austin headliner Cub Swanson to discuss his matchup with Frankie Edgar, his quick return to the Octagon, and his thoughts on the featherweight division.
21/11/2014