Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.
Sunday, September 28
2PM
NZST
Las Vegas, Nevada

Media

Recent
Eddie Alvarez breaks down his upcoming co-main fight with Donald "Cowboy" Cerrone at UFC 178. In this highlight from UFC Countdown, Alvarez reveals he had a distinct advantage in observing Cowboy's fighting style.
23/09/2014
The Rankings Report is a new weekly UFC.com series that gives you, the fans, a more in-depth look into the official UFC rankings. This week Matt Parrino and Forrest Griffin discuss the latest movement, including Mark Hunt and Myles Jury.
23/09/2014
Conor McGregor makes himself at home in Las Vegas, joining UFC president Dana White to watch Mark Hunt’s KO of Roy Nelson live from Tokyo. Dustin Poirier wraps up a successful training camp in South Florida.
23/09/2014
Lisa Ellis prepares for her rematch against former Invicta FC champion Jessica Penne in episode three of The Ultimate Fighter: A Champion Will Be Crowned.
23/09/2014