Article

FIRST EVER 'UFC FIGHT NIGHT' IN TAMPA NETS BIG RATINGS FOR SPIKE TV

New York, NY, February 10, 2009 – Spike TV’s live “UFC Fight Night” in Tampa, FL, the first UFC card in the city’s history, served as a showcase for some of mixed martial arts’ rising stars, and garnered strong ratings in the process. UFC Fight Night on Spike TV ranked #1 in Men 18-49 and Men 18-34 among ad-supported cable for its time period.
FIRST EVER “UFC FIGHT NIGHT” IN TAMPA NETS BIG RATINGS FOR SPIKE TV

UFC Fight Night Ranked #1 With Young Men In Its Time Slot In All of Cable

New York, NY, February 10, 2009 – Spike TV’s live “UFC Fight Night” in Tampa, FL, the first UFC card in the city’s history, served as a showcase for some of mixed martial arts’ rising stars, and garnered strong ratings in the process. UFC Fight Night on Spike TV ranked #1 in Men 18-49 and Men 18-34 among ad-supported cable for its time period.

The card, which featured Joe Lauzon submitting Jeremy Stephens via armbar in the main event, affirming his spot as a top contender in the lightweight division, drew an average audience of 1.7 million viewers. Overall, the telecast, which emanated LIVE from the USF Sun Dome peaked with a 2.00 rating in M 18-34 and a 1.51 household rating for an average of 2 million viewers during the 10:30 – 10:45 PM quarter hour, which featured the main event.

Overall, the Spike telecast reached 1.7 million people with a 1.60 rating Men 18-34 (462,000 viewers), a 1.55 rating in Men 18-49 (869,000 viewers), and a 1.3 HH rating. It bested huge college basketball matchups on Saturday in key demographics, including ESPN’s men’s college basketball telecasts of Indiana against Michigan State, as well as UConn’s showdown with Michigan.

Versus the same time period from a year ago, UFC Fight Night was up triple digits in key demographics; +319% in Men 18-49, +203% in Persons 18-49, +214% in Men 18-34, and +152% among average audience.

Spike TV is available in 97.7 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.

Media

Recent
With one of the best breakdowns to date, Robin Black dives into the glorious UFC 201 main event between Robbie Lawler and Tyron Woodley for the welterweight title. How much growth will Woodley show after a lengthy layoff against the King of the 5th round?
25/07/2016
Karolina Kowalkiewicz hits the gym and gets a little UFC 2 gaming action in, Rose Namajunas enjoys nature with her dogs, Tyron Woodley relaxes as his big fight approaches and Robbie Lawler takes in a ballgame on UFC 201 Embedded Episode 1.
25/07/2016
John Gooden and Dan Hardy are back to break down UFC 201, including fights Robbie Lawler vs Tyron Woodley, Rose Namajunas vs Karolina Kowalkiewicz and Matt Brown vs Jake Ellenberger.
26/07/2016
John Gooden and Dan Hardy come together once again to break down the fight card for UFC 201. Check out the full show on UFC.com on Tuesday in the media section.
25/07/2016