Article

MSM Deal Will Bring UFC to India

UFC® AND MULTI SCREEN MEDIA (MSM) ANNOUNCE A FOUR-YEAR DISTRIBUTION AGREEMENT
Las Vegas, NV (USA) and Mumbai, India – Ultimate Fighting Championship® (UFC®) and Multi Screen Media (MSM) – a subsidiary of Sony Pictures Television, announced their partnership to broadcast UFC programming in India and the rest of the sub-continent. MSM’s new sports channel, SIX, will deliver the world’s largest brand of mixed martial arts to Indian fans across the country by airing live UFC events, taped specials, and exciting bouts from the vast UFC library.

“When we went to India over a year ago I felt the market held enormous potential for the UFC,” said Lorenzo Fertitta, Chairman of UFC. “India has a long history of martial arts and traditional wrestling like Kushti. Indian athletes have also demonstrated world-class levels in combat sports as evidenced by the country’s 2008 Olympic medalists in wrestling and boxing.”   

“I’ve been saying for a few years that India would be next and it was just a matter of finding the right partner in the market. MSM has been a pioneer in India, broadcasting new sports franchises like the IPL. We’ve got big plans for India and MSM couldn’t be a better partner,” said Dana White, President of the UFC.

“We are delighted to be bringing the best of the sport of mixed martial arts to India,” said Man Jit Singh, CEO of Multi Screen Media Private Ltd. “Mixed martial arts requires tremendous physical conditioning, skill and strategy and we hope it will be an inspiration to young India. We hope the programming that will be premiered on our sports channel, SIX, will motivate a new generation to compete on the world stage in one of the fastest growing sports.”

Indian fans have access to exclusive content at UFC.com, http://facebook.com/UFCIndia and http://twitter.com/UFCIndia.
Sunday, February 1
4PM
NZDT
Las Vegas, Nevada

Media

Recent
UFC Embedded is an all-access, behind-the-scenes video blog leading up to the UFC 183: Silva vs. Diaz superfight, taking place Saturday, January 31 on Pay-Per-View.
29/01/2015
Former UFC middleweight champion Anderson Silva puts on a workout for fans before taking the Octagon on Saturday at UFc 183.
28/01/2015
Three things you don't know about UFC 183 competitor Al Iaquinta. Iaquinta highlights the main card at UFC 183 and you can watch all the action live on Pay-Per-View.
28/01/2015
Hear from Nick Diaz and those closest to him as they describe the person he is, where he comes from and what drives him. Diaz faces Anderson Silva in the main event of UFC 183.
28/01/2015