Article

MSM Deal Will Bring UFC to India

UFC® AND MULTI SCREEN MEDIA (MSM) ANNOUNCE A FOUR-YEAR DISTRIBUTION AGREEMENT
Las Vegas, NV (USA) and Mumbai, India – Ultimate Fighting Championship® (UFC®) and Multi Screen Media (MSM) – a subsidiary of Sony Pictures Television, announced their partnership to broadcast UFC programming in India and the rest of the sub-continent. MSM’s new sports channel, SIX, will deliver the world’s largest brand of mixed martial arts to Indian fans across the country by airing live UFC events, taped specials, and exciting bouts from the vast UFC library.

“When we went to India over a year ago I felt the market held enormous potential for the UFC,” said Lorenzo Fertitta, Chairman of UFC. “India has a long history of martial arts and traditional wrestling like Kushti. Indian athletes have also demonstrated world-class levels in combat sports as evidenced by the country’s 2008 Olympic medalists in wrestling and boxing.”   

“I’ve been saying for a few years that India would be next and it was just a matter of finding the right partner in the market. MSM has been a pioneer in India, broadcasting new sports franchises like the IPL. We’ve got big plans for India and MSM couldn’t be a better partner,” said Dana White, President of the UFC.

“We are delighted to be bringing the best of the sport of mixed martial arts to India,” said Man Jit Singh, CEO of Multi Screen Media Private Ltd. “Mixed martial arts requires tremendous physical conditioning, skill and strategy and we hope it will be an inspiration to young India. We hope the programming that will be premiered on our sports channel, SIX, will motivate a new generation to compete on the world stage in one of the fastest growing sports.”

Indian fans have access to exclusive content at UFC.com, http://facebook.com/UFCIndia and http://twitter.com/UFCIndia.

Media

Recent
Part of UFC 200 weekend, The Ultimate Fighter 23 Finale features a fight for the strawweight belt between coaches Joanna Jedrzejczyk and Claudia Gadelha. The action is set for July 8 live on FS1 and tickets go on sale Friday!
29/04/2016
UFC 198 features big stars on an epic card as many Brazilian legends return home. The main event features the heavyweight championship between Fabricio Werdum and Stipe Miocic on May 14 and on Pay-Per-View.
29/04/2016
The historic UFC 200 event features the rematch between Daniel Cormier and Jon Jones for the undisputed UFC light heavyweight belt. It's one of three title fights in action on Jul 9. Tickets are on sale now!
29/04/2016
UFC 198 in Brazil features the heavyweight title fight between Fabricio Werdum and Stipe Miocic. The card is stacked with Brazilian fighters coming to their homeland, including Anderson Silva, Cris Cyborg, Vitor Belfort and more. Don't miss it on May 14.
23/04/2016